Kyowa Kirin International

Marketing Director, Rare Diseases

Job Locations DE-Dusseldorf
Posted Date
3 months ago(21/09/2022 11:59)


At Kyowa Kirin International (KKI), our purpose is to make people smile. This means more than drug discovery and development; it is about embedding care into everything we do to make a difference every day for those that need it most. We’re an inclusive pharmaceutical company that takes time to understand what really matters to our patients, their families, and their healthcare professionals, helping our people to take bold actions that deliver life-changing solutions sooner. Our culture is rooted in our values: Teamwork, Commitment to Life, Innovation, and Integrity. They help us to push boundaries to deliver extraordinary impact and make KKI a brilliant place to work


Job Purpose 

  • To assume marketing responsibility for specified product/products, with the objective of maximizing sales and profit potential for each product
  • To propose and initiate improvements to meet changing market needs
  • To identify, in conjunction with the other members of the Marketing team, new business opportunities within the German Pharmaceutical market
  • To be the champion for all products under your control
  • To ensure the maintenance of adherence to the Codex of Practice in relation to this role


  • Responsible for developing and implementing the marketing strategy for products within the job holder’s responsibilities
  • Produce and monitor the implementation of strategic marketing plans, ensuring that stated objectives are met on schedule and within approved budgets
  • Develop annual and five-year forecasts for each individual product
  • Develop launch plans for new indications, line extensions and formulations
  • Gather continuous intelligence on each product’s performance, competitors, and customer attitudes, proposing appropriate actions as the market environment for a product change
  • In conjunction with Sales & Marketing, Medical Research, Supply Chain, Medical, Medical Information and Legal departments, identify, initiate, and monitor projects concerning products and disease areas
  • Developing promotional materials from copy writing to production, present the material and its use at Sales & Marketing meetings, and continuously appraise the material’s effectiveness and adherence to the Codex of Practice
  • Provide specific marketing information on therapeutic areas/products as required for training courses, Sales & Marketing meetings, and agency briefs
  • Develop and maintain contact with salespeople and key customers through regular field contact, especially focusing on relationships with key opinion leaders and the Field Management Team
  • To be fully conversant with all sales databases and market research tools available
  • To supply the appropriate service providers with sales data in a timely and complete fashion
  • To proactively maintain and update market knowledge with regard to both competitors and the German health system
  • Maintain full accountability for the correct and effective management of all budgets associated with your product/products
  • Assist in the successful planning and running of both German and International symposia
  • Manage the co-promotion or co-marketing of products where appropriate
  • Lead the selection and management and training of agencies
  • Be conversant with all company Standard Operating Procedures (SOPs) relevant to the marketing role
  • Be conversant with and maintain strong working knowledge of the internal certification tools and systems required to fulfil the requirements of the SOPs and the Codex of Practice
  • Responsible for the department and support in general day-to-day business and working on cross-divisional projects.
  • To must demonstrate commitment to the values of KKI


Maintain Compliance

  • Abide by the requirements of the Codex Code of Practice including but not restricted to maintaining high professional standards of conduct, in line with the company procedures with a duty of care to the reputation of the company and the industry as a whole.
  • Adherence of Compliance Guidelines as well as AKG e. V. (Pharma Code Association Drugs and Cooperation) Pharma Code without exception
  • Immediate reporting of any suspected or noticed infringement of Compliance Regulations to management or Compliance Officer


  • A degree in life sciences or marketing (or equivalent)
  • Codes of Practice trained and certified
  • Ideally you should be able to demonstrate exceptional sales success across a portfolio of products in both primary and secondary care
  • Must have experience within the Rare Disease market - Nephrology a preference, but other rare disease experience valuable
  • You should also have strong experience in brand management
  • Tackling new tasks with a lot of creativity, self-initiative and dedicated implementation and have a strong teamwork
  • You must speak good English, have good communication and presentation skills and be able to work within cross-functional teams