Cluster Digital Manager, UK

at Kyowa Kirin International plc

Marlow, Bucks or Galashiels, Scotland (hybrid)

WE PUSH THE BOUNDARIES OF MEDICINE.

LEAPING FORWARD TO MAKE PEOPLE SMILE

At Kyowa Kirin International (KKI), our purpose is to make people smile. This means more than drug discovery and development; it is about embedding care into everything we do to make a difference every day for those that need it most. We’re an inclusive pharmaceutical company that takes time to understand what really matters to our patients, their families, and their healthcare professionals, helping our people to take bold actions that deliver life-changing solutions sooner. Our culture is rooted in our values: Teamwork, Commitment to Life, Innovation, and Integrity. They help us to push boundaries to deliver extraordinary impact and make KKI a brilliant place to work.

Job Purpose:

Accountable for operationalisation of the digital strategy in alignment with Regional and Cluster needs. You will collaborate with marketing colleagues and cross functional brand team members to deliver engaging customer experiences using omnichannel digital approaches internally and externally.

Key Responsibilities:

• Close working with cross functional brand team members to design strategy and operationalise digital initiatives across the local markets
• Collaboration with brand teams to design and deliver omnichannel strategy across the patient and customer journey
• Ensure digital activities are appropriately tracked and monitored to assess performance, and drive analysis to uncover insights and inform continuous enhancements
• Responsible for ensuring digital programmes, initiatives and assets are compliant
• Work with cross functional teams, including field teams, to roll out, train and embed digital capabilities across the Cluster
• Collaborate with digital colleagues across the business to share best practice, build capabilities and refine the digital strategy
• Keep informed of market developments and market specific digital trends and educate local and regional cross-functional colleagues

Position Requirements:

• Degree in life sciences, IT/Digital or marketing preferred
• Experience of developing, managing and implementing digital customer engagement strategy (preferably across multiple geographies)
• Experience using Veeva’s suite of applications (Approved Email, CLM, etc), SalesForce Marketing Cloud, creating and managing search and social ads, building and managing websites. Experience in designing and managing omnichannel campaigns and digital materials is essential
• Experience of working cross functionally across Regional, Affiliate and Franchise structures
• Marketing/brand management experience is preferrable
• Strong and proven project management skills
• Overnight and overseas travel